SnapTell offers industry leading technology to recognize camera phone images sent by consumers and respond with relevant content. Our technology is integrated into a complete hosted mobile marketing solution available now to brands and marketers worldwide. SnapTell’s technology has been developed by our team of established industry experts with decades of collective experience in relevant disciplines.
One of SnapTell’s patent pending proprietary innovations is a highly accurate and robust algorithm for image matching that we call ASG. Image matching is the problem of efficiently matching a query camera phone image against a database of images. Our technology offers unprecedented scale in detecting a matching image in a large database of images. Scaling of image matching is achieved using patent pending indexing techniques to organize all the features in any of a database of images for the purpose of efficient lookup. Our system also makes innovative use of distributed computing to achieve enormous scale.
Our technology works effectively on photos taken with almost all camera phones in the world wide market, including phones on the lower end of the market that have VGA cameras or relatively low resolution (640x480) cameras. Also, our matching server can handle photos taken in real life conditions that have a lot of issues including lighting artifacts, focus blur, motion blur, perspective distortion and incomplete overlap with the database image. Our technology works in a wide variety of real life scenarios including those of consumers taking photos of magazine print ads, outdoor billboards, posters, product packaging, branded cans, bottles and logos.
Another novel aspect of our technology is a patent pending innovation to automatically extract text embedded in camera phone images with unprecedented accuracy and use the extracted text to drive search. Text extraction is useful in scenarios in which the target image is not already registered in the database.
SnapTell offers an end to end solution for mobile marketing that includes campaign management, carrier gateway integration, content delivery, and an intuitive easy-to-use interface for campaign setup. Our solution is available for deployment world wide through partnership with carrier gateways and content delivery partners.
