SnapTell and ILoop Mobile Partner to Enable Mobile Marketing Campaigns and Services with Image Recognition Technology
Relationship Brings Easy-to-Deploy Image Based Interactive Mobile Marketing Campaigns to Marketers
Los Angeles, Mobile Marketing Forum, Nov. 14, 2007: SnapTell, the leading image-recognition based mobile marketing solution provider, has entered into a partnership with iLoop Mobile to offer iLoop’s Mobile mFinity™ platform to Snaptell’s Snap.Send.Get™ solution clients. Also, as part of the partnership, iLoop Mobile will offer the Snap.Send.Get mobile marketing solution to its Mobile mFinity™ platform users. The Snap.Send.Get solution from SnapTell allows marketers to enhance their mobile marketing campaigns with image-based audience interactions. The combination of SnapTell’s image-based mobile technology and iLoop Mobile’s services/technology for mobile content distribution offers mobile marketers the ability to engage consumers in an array of fun, interactive opt-in mobile marketing campaigns and services.
“We are excited that SnapTell’s image recognition solution can now be used by iLoop Mobile mFinity platform users to power innovative image driven mobile marketing campaigns,” said Matthew R. Harris, CEO of iLoop Mobile. “SnapTell's technology creates a compelling mobile marketing solution that is fun for the end-user, while providing a very powerful mechanism for brands to connect with consumers. Adding images as a campaign trigger makes it exciting for consumers to engage in mobile marketing campaigns resulting in richer, more interactive campaigns.”
“SnapTell helps marketers connect to the booming mobile marketing market by offering a fun and easy-to-use solution for accessing information on the go,” said Gautam Bhargava, CEO of SnapTell. “Our partnership with iLoop Mobile further demonstrates our commitment in working with eco-system partners to ensure that mobile marketing campaigns can be created and deployed easily by our customers – marketers at major brands and agencies.”
The Snap.Send.Get solution from SnapTell converts every camera phone into a fun, opt-in mobile marketing device. Consumers get valuable information with a simple snap of their camera phones and marketers get to create a targeted and personal brand conversation in the process. This elegant, yet high-tech, solution works with all camera phones, using existing collateral and product packaging; special barcodes or mobile software are not required. iLoop Mobile offers mobile services with a totally integrated software solution for text message based mobile marketing, mobile advertising via mobile Internet and SMS, as well as mobile content delivery via Web sites, mobile sites and SMS that optimizes content for each individual phone model. Content is delivered quickly and allows the user to instantly execute the campaign call to action.
About SnapTell
SnapTell is revolutionizing the way consumers and marketers connect. Using a camera phone and SnapTell's innovative image-recognition technology, users can easily and instantly access requested information and content. Marketers can effortlessly create high-impact campaigns using existing collateral and can alter their messaging on the fly in response to SnapTell-provided actionable metrics. Currently, the company is in discussions with major brands and agencies with SnapTell solution deployment expected in the upcoming weeks. For further information on the company visit: www.snaptell.com
About iLoop Mobile
iLoop Mobile is the leader in mobile services and technology for interactive mobile marketing, mobile advertising and mobile content distribution. The company’s patent-pending mFinity™ platform makes it fast and easy for brands, marketing agencies, content owners and other companies to create compelling and effective mobile phone initiatives worldwide. iLoop Mobile is privately held and is headquartered in San Jose, CA, with European offices in Copenhagen. For more information vsit: www.iloopmobile.com
Contact:
Robert Bigleman or Valerie Christopherson
Global Results Comms. (GRC)
+1 (949) 608-0276