SnapTell’s Snap.Send.Get™Solution Catches the Eye of Gartner Analysts
Industry Leading Mobile Marketing Solution Receives Major Industry Recognition for Simplicity and Ease of Use
Palo Alto, Calif., April 14, 2008 – SnapTell (www.snaptell.com), the leading provider of image recognition-based mobile marketing solutions, was recently selected by Gartner, world’s leading information technology research company, to its 2008 list of Cool Vendors in Retail. According to Gartner, mobile phones are poised to become a more important part of the multichannel shopping experience and SnapTell’s Snap.Send.Get solution is paving the way for marketers to utilize the mobile channel more effectively.
This year’s retail Cool Vendors report was designed to highlight interesting, new and innovative vendors, products and services. The research highlighted four emerging companies whose technologies may deliver the next breakthroughs in shopping and customer experience in the store.
Key findings of the report included how consumers can use a mobile phone to snap a picture of an advertisement or product packaging, send it using MMS, and receive back product information or offers. The Gartner report also listed out recommendations and explained how to leverage new retail channels created by technologies, such as mobile, as an interaction channel first and a sales channel second. Gartner surveys show that consumers value the new channels for increased multichannel shopping ease.
“It is always nice to be recognized by experts within your industry, especially the thought leaders at Gartner. We are very proud of our solution and are grateful for the praise we have received.” said Gautam Bhargava, CEO and Co-founder of SnapTell. “Mobile marketing will continue to grow and be adopted by consumers around the world. With Snap.Send.Get, retailers, advertisers, publishers and brands are able to reach consumers in an easy and non-intrusive way that will only speed up the adoption of mobile marketing.”
SnapTell has gone to great lengths to eliminate the barriers associated with barcodes and mobile software downloads to bring image recognition technology into the mobile marketing space. The SnapTell Snap.Send.Get solution is a highly customizable and integrated mobile marketing solution that marketers can deploy quickly and effectively. This end-to-end solution gives marketers the ability to reach consumers and create a lasting brand relationship with them – not just impressions.
About SnapTell
SnapTell is revolutionizing the way consumers and marketers connect. Using a camera phone and SnapTell's innovative image-recognition technology, users can easily and instantly access requested information and content. Marketers can effortlessly create high-impact campaigns using existing collateral and can alter their messaging on the fly in response to SnapTell-provided actionable metrics. SnapTell’s Snap.Send.Get mobile marketing solution is currently being used by marketers at major brands and agencies to deploy interactive mobile marketing campaigns. For further information on the company visit: www.snaptell.com
Contact:
Robert Bigleman or Valerie Christopherson
Global Results Comms. (GRC)
+1 (949) 608-0276
