SnapTell Gives Movie Fans the Red Carpet Treatment With Mobile Movie Explorer

Image Recognition Technology Allows Consumer to Find Information on Movies Through Snapshot of DVD Cover

Palo Alto, California, January 22, 2008. SnapTell, the leading provider of image recognition-based mobile marketing solutions, made its Mobile Movie Explorer available for general consumer use today. Consumers can now use their camera phone to easily Snap a picture of a DVD cover, Send the picture to SnapTell using MMS messaging and Get back information about the movie on their cell phone. With SnapTell’s Mobile Movie Explorer, distinguishing good movies from bad ones is as easy as Snap.Send.Get™.

Wondering which version of a classic movie to buy, whether a DVD offers extra material, how reviewers felt about a movie or if you can find a better price? SnapTell has tens of thousands of DVDs in its image matching database and is continually adding more images to its robust database. The information consumers receive about movies on their cell phones includes reviews, DVD prices, run times, description of the movie and a link to Amazon to buy the movie.

“SnapTell continues to be a pioneer in image recognition technology and our Mobile Movie Explorer application further demonstrates our leadership in the industry.“ said Gautam Bhargava, CEO of SnapTell. “We are pushing the technology to new limits, with the ability to match an image against a database with tens of thousands of images. The unprecedented accuracy of our solution allows consumers to receive information for almost any movie, when and where they want it.“

To use SnapTell’s Mobile Movie Explorer, take a picture of a DVD cover, send your picture to and receive all the infromation about the movie.

SnapTell has gone through great lenghts to eliminate the barriers associated with barcodes and mobile software downloads to bring image recognition technology into the mobile marketing space. The SnapTell Snap.Send.Get solution is a highly customizable and integrated mobile marketing solution that marketers can deploy quickly and effectively. This end-to-end solution gives marketers the ability to reach consumers and create a lasting brand relationship with them – not just impressions.

About SnapTell
SnapTell is revolutionizing the way consumers and marketers connect. Using a camera phone and SnapTell’s innovative image-recognition technology, users can easily and instantly access requested information and content. Marketers can effortlessly create high-impact campaigns using existing collateral and can alter their messaging on the fly in response to SnapTell-provided actionable metrics. Currently, the company is in discussions with major brands and agencies with SnapTell solution deployment expected in the upcoming weeks. For further information on the company visit: www.snaptell.com

Contact:

Robert Bigleman or Valerie Christopherson
Global Results Comms. (GRC)
+1 (949) 608-0276